Can you buy wholesale?
Many websites are using the terms wholesale to the public or wholesale prices to the public.
Are these prices a bargain? Can you find a lower price?
Read this information before you buy.

A recent online search for the phrase wholesale to the public brought up 15,600,000 results. A search for wholesale price to the public showed approximately 9,750,000 results. What exactly do these phrases mean?

Dictionaries define wholesale as the sale of goods in quantity usually for resale, as opposed to retail which is defined as the sale of goods in small quantities directly to the ultimate consumer. Wholesale price is defined as cost of a good sold by a wholesaler to a retailer. The consumer is defined as one who acquires goods and services for his/her own personal needs, one who utilizes goods. Quantity, resale and consumer are the important words in these definitions.
Public is defined as the people as a whole, or accessible to and shared by all the people. The public includes consumers.

The phrase wholesale to the public is a contradiction. A merchant who sells to the public is a retail business.

Most states charge sales tax on goods sold to consumers. Any merchant who sells to consumers is required by state law to collect tax. Retail businesses acquire vendors’ licenses which give them the privilege and the obligation to collect sales tax. Since an item is only taxed once, sales from a wholesale business to a retail business are not taxed. By requiring wholesale merchants to keep records of customers’ vendor ids, the state ensures that tax will be charged when the item is resold to the consumer. Since each state has its own tax laws and collection policies, goods shipped to a different state are not taxed.
Most true wholesale websites require a tax id and large quantity purchases. The tax id may be required for all customers or only for in state customers.

Website businesses may offer both wholesale and retail. The wholesale customers will be given true wholesale prices. The retail customers may be given quantity discounts, but will not be tax exempt.
Foreign merchants may have other regulations, customs, or import laws.

So, what is wholesale to the public?
Simply an advertising technique designed to make customers think that prices are lower than other retail websites. It has no more real value to the customer than any other advertising.
Is it successful? Research of the phrases used for online searches estimated about 47 a day for wholesale to the public. Most searches will include a specific type of product – anything from fresh flowers to Chinese motorcycles. The number of searches for wholesale jewelry was estimated at 1,619 per day.
A recent search for wholesale jewelry brought up 16,500,000 results. The first site advertised wholesale clothes and jewelry. The items were priced individually with no quantity required. Sales tax information stated that tax would be charged to customers residing in state.
Even if a website does not post sales tax information, a shopping cart can calculate and add tax for in state addresses. If customers pay sales tax, the business is retail.

Is the advertised wholesale price a bargain?
Any price, whether wholesale or retail, is based on the cost of doing business plus the amount of profit.
The cost of doing business can include: maintaining a physical store, office, warehouse, website, employees, cost of buying or making products, transportation of products, packaging and shipping, record keeping, taxes, advertising, travel.
Profit can be affected by these factors: amount needed to support lifestyle of the owner, number of owners (sole owner, partners, public owned with shareholder dividends), type of income (sole, supplemental, hobby), amount and value of time spent by owner.
Look for information about the business on an About Us page. Other pages may offer clues.

Is the advertised wholesale price lower than other retail sites?
The best way to find the lowest price is by comparison shopping.
Here are some tips. Ignore all the advertising techniques: discounts, sales, lowest price guarantees, wholesale. Look at the price.
Examine photos of the whole product. On line photos do not always show size, shape, or color accurately. Look for text descriptions. Beware of websites that show only a title, photo, and price. The quality may be poor.
Compare same quality. Read product details.
Terms such as beautiful, high quality, unique, inexpensive, easy to use, low price are relative. Compare specific descriptions and judge for yourself.

We do not buy our jewelry from wholesale merchants. It is handmade by us. I have a vendor’s license and often buy beading supplies at wholesale prices. Our business, like any other website that sells to the public, is retail.

Historical information tells us that people collected all the birthstones and wore each one during its assigned month. The belief was that a birthstone’s power could be beneficial for everyone. But the power had a greater effect for the person born in the month.

We have designed unique jewelry containing all the birthstones or birthstone colors. (Read about the importance of color in birthstones )
Whether you believe in the power of gemstones or just want a symbol of your birthday, an all birthstone necklace or bracelet would be appropriate. Honor family members or friends by wearing their birthstones.
The necklaces are designed to look nice with any color birthstone beads positioned in front. Rotate the necklace to show the current month’s birthstone. This versatile multi colored jewelry can be worn with any color clothes.

You can find this handmade all birthstone jewelry in the Birthstone Jewelry category.
Or look at Multi Colored Beaded Jewelry or Bracelets.

More beaded jewelry options. See the home page. handmade beaded jewelry .org

It is not a coincidence that the birthstone for each month is a unique color.

The history of birthstones is very old. Gemologists did not have instruments, tests and the knowledge for accurate identification of gemstones. The physical appearance determined the identity. Gemstones of the same color were known by the same name. If a red stone looked like a ruby, it was called a ruby. Today we know that red tourmaline and red spinel are not rubies.

We also know that many gemstones have different colored varieties. Originally dark blue was the only color known as sapphire. Yellow sapphire was probably mistaken for topaz. Light blue topaz may have been confused with aquamarine. Peridot was combined with other green gemstones known as olivine.

People had faith in the power of gemstones to affect their lives. The beliefs concerning birthstones may have been influenced by astrological ideas that the powers of certain gemstones were affected by the position of planets. All people could benefit by wearing each gemstone at the proper time, but the person born at that time would receive greater benefit.

Here is a question to ponder. Did all the same color gemstones that shared the same name also share the same power? The color of a birthstone may be more important than its identity.

When you buy birthstone jewelry, do not choose a different color variety of your birthstone gemstone. You can substitute a same color different gemstone and still be historically correct.

List of U.S. Modern Birthstones and Colors

MONTH	BIRTHSTONE	OTHER SAME COLOR GEMSTONES
January	garnet – dark red	spinel
February	amethyst – purple	lepidolite, sugilite, tourmaline, fluorite
March	aquamarine – light aqua blue	blue topaz, sapphire, zircon, apatite
April	diamond – clear	rock crystal quartz, sapphire, zircon
May	emerald – dark green	garnet, tourmaline, aventurine
June	pearl, moonstone – white	mother of pearl
July	ruby – red	tourmaline, spinel, topaz
August	peridot – lime green	serpentine, garnet, tourmaline, vesuvianite
September	sapphire – dark blue	tanzanite, spinel, sodalite, dumortierite, kyanite
October	opal – multicolor opalescence
November	topaz – golden yellow	citrine, sapphire, spinel, garnet, calcite, zircon
December	turquoise – opaque greenish blue	amazonite, opaque aquamarine, chrysocolla

Historical birthstones charts often assigned the gemstones to different months or substituted different gemstones.

Click here to see birthstone jewelry.
Look at gemstone jewelry

More information about this website. Visit the home page. handmade beaded jewelry .org

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When the tradition of birthstones began, there was wide spread belief in the power of gemstones. Different stones were assigned to planets as well as months. Anyone could benefit by wearing a gemstone during the time when its planet gave it power. However the person born then received greater benefit.
Would you like to collect all the birthstones?
Or only the one that is a symbol of your birthday month or zodiac period?
Birthstone jewelry is beautiful, but it can be expensive. You can find affordable birthstones. Here are some suggestions on how to save money.

Identity
The birthstones are gemstones. Some are obviously more expensive than others. The birthstone list currently used in the United States contains less expensive alternates for most months.
There are many other lists:
Astrological charts use different time periods that combine months.
Old historical lists often assign the gemstones to different months and may substitute a few different stones.
Different countries have their own lists.
You can find these birthstones charts in our Learn About Beads section.

Quality
The term genuine gemstone simply means that the stone has the necessary characteristics for its identity. The quality of color and clarity affects the price. Inclusions of other materials decrease clarity. The more visible the inclusions, the lower the price.
We have some affordable gemstones with inclusions that actually make the stone more interesting.

Color
Today many gemstones are color enhanced. Heat treating, diffusion, radiation, oiling, and dyeing are means of improving color. The gemstone industry assumes that these processes have been used, and sellers often do not volunteer the information. Ruby, sapphire, topaz, tanzanite, aquamarine, citrine, and others are routinely heated. Emerald is oiled. Beads may be dyed.
Assuming other qualities equal, natural color gemstones will be the most expensive. Dyed stones will be the least expensive.
We offer beaded jewelry with precious birthstone gemstones in either natural color or dyed color.

Size
Gemstones are sold by weight. The larger the stone, the higher the price per carat. One carat total weight of several small stones will cost less than a one carat single stone. Do not compare weight of different kinds of gemstones. They have different densities. A 1 carat ruby is not the same size as a 1 carat diamond.

Beads
When rough gemstone material comes out of the mine, the highest quality is set aside for cutting into loose stones for settings. The lower quality is used for beads. Why? Because drilling a bead hole wastes valuable weight.
Birthstone beaded jewelry is a good buy. The difference in quality is not always obvious.
The best quality gemstone beads are often tiny faceted rondelle shapes. The more valuable gemstones, such as ruby, emerald, and sapphire are seldom made into large beads, unless they are dyed or contain many inclusions.
If you want natural color birthstones, we have them in beaded jewelry at an affordable price.

Lab Created or Synthetic Gemstones
They have the same characteristics as natural gemstones, but not the same inclusions. The process contains similarities to the natural creation, but time and quality are controlled by man. These high quality stones are expensive, but should cost less than the same quality mined gemstone.

Imitation Birthstones
They may be other less expensive gemstones that are dyed. Howlite is used to imitate turquoise.
Other inexpensive man made materials, such as glass, are used for fake gemstones. The price should be much lower than genuine gemstone jewelry.
Swarovski crystal is a popular substitute as a birthstone. The colors are named after gemstones. You can order our custom made Swarovski jewelry.

Pearls
Pearls are organic gemstones created by oysters (salt water) or clams (freshwater). Natural pearls found by diving are rare and most expensive.
Today almost all genuine pearl jewelry is cultured on pearl farms. The clam or oyster is induced to create the pearl. Pearls are sorted according to quality, size, and shape. Lower quality freshwater pearls may be dyed. These characteristics determine price.
Freshwater pearls usually cost less than salt water pearls. Take a look at our handmade pearl jewelry .
Imitations are man made, usually by coating glass, crystal, or plastic. Faux is a French word for false and indicates imitation. Again, quality will determine price

Precious Metals
The cost of gold and silver has increased drastically. They are also sold by weight. Heavy ornate settings, clasps, or large beads will increase cost of the jewelry.
Different kinds of metal are priced from high to low in this order: gold, vermeil (gold plated sterling silver), sterling silver, gold filled (heavy plating), gold plated, silver plated, gold or silver tone base metals.

Beaded Jewelry
Beaded birthstone jewelry has other options for lower prices.
Tiny spacer beads reduce the number of birthstone beads needed. They can be silver, gold, inexpensive gemstones, or glass seed beads.
Look for other less expensive beads in the design, or just a few birthstones as focal points.
A larger number of small birthstone beads will show better than a single gemstone set in a ring or pendant of the same price.

Designer
This term can raise the price. Designer jewelry implies special talent, design experience or education. In reality, anyone can advertise as a designer. Jewelry that carries the name of a well known store, name brand, famous designer, or celebrity may cost more. Endorsements are expensive.
If fashion jewelry containing imitation gemstones and base metal is sold in a well known or upscale clothing store, it can cost more than jewelry with genuine gemstones sold on a website.
We design our own unique jewelry, but we do not increase the jewelry prices.

Custom Made
Birthstone jewelry that requires extra time, new design, buying new or unusual materials can increase cost.
Instead use our existing designs with substitution of in stock stones or beads.

Middlemen
The number between the mine and the jewelry seller is one of the biggest factors affecting price.
A hobbyist who buys materials from a retail store adds a middleman.
Because we make the jewelry sold on our website, we eliminate several middlemen.
We buy some of our beads directly from a cutter. Distributors are eliminated, and information about the gemstones is reliable. We pass the savings on to our customers.

Overhead
Sellers have to pay many of these business overhead costs: store, warehouse, office; employees; business records; website design and upkeep; photography; advertising.
Buy from a business that is run from a home. Look for information on the About Us page.

Mass Produced Jewelry
Large volume selling can mean cheap prices. Materials are bought in large quantities. Even handmade items are produced by a large number of workers repeating the same design. Usually the jewelry is imported from countries where labor is cheap. You can find this jewelry in chain stores, large websites, discount stores.
Few or one of a kind jewelry cannot be offered.
Quality may be affected by time deadlines, boring repetition, or inexpensive materials.
Because we design and make the jewelry we sell, we take pride in our quality.

Shipping and Packaging
It is never free. Websites that advertise free shipping must include the cost in overhead.
Flat rate shipping is easiest for the seller, but may not always be the cheapest. For small packages USPS first class is usually less.
International shipping is highest. If you buy directly from a country where labor costs are low, the savings may be offset by high shipping.
Handling costs can vary. Fancy boxes and other packaging affect the total cost of the jewelry.
We usually ship first class using inexpensive durable packaging, unless our customer has a special request.

Conclusion
If you do comparison shopping, be sure you are comparing the same quality birthstone jewelry.
Be suspicious of low cost items that cannot be returned easily, worthless guarantees, deceiving imitations.
If the price is too low to be true, it probably is not a bargain.
Save money, but do it intelligently.

Do not copy this post.
I recently submitted a different version of this article to several free article directories.

Find out more about our online jewelry store. See the home page. www.handmade beaded jewelry.org

Isn’t all jewelry designed to be worn?
Yes and No

Some pieces of jewelry are designed as beautiful works of art. They can stand alone and look great in a photo or display case.
They may be designed to showcase the designer’s talent or win a contest .
If worn, this type of necklace needs a specific top (usually black or white) with the proper neckline to show it off. It will be an eye catching focal point.

Other jewelry needs to be worn to emphasize its beauty. It may not stand out in a show case or web page with other jewelry. The combination of the necklace with nice clothes will be beautiful.

Our website offers elegant, simple, single color and neutral color jewelry to wear with different outfits.
Many of our beaded necklaces can be worn with bright color clothes or print fabrics.
You can find large chunky beads or dainty small beads in short or long lengths.
We also offer necklace extenders.

Our collections are not limited to simple designs. We include jewelry using combinations of pretty hues to wear with neutral color clothes.

Browse through our website to see a variety of designs.

Back to home page.

Have you had these problems when try to find a perfect color match?
Photos are not always accurate. Computer screens are not always accurate.
Look for descriptions of the jewelry colors with our thumbnail photos.

Beads are available in many colors, but the selection of fabric dyes available
for clothing manufacturers is greater. New season colors may be a repeat of
an old color, but the hue is slightly different. A perfect match may be impossible.

Try one of these solutions:
1. Use a lighter or darker shade of the same color. It will blend without looking
like a mismatch. Here are examples:

lime green – olive
sage green – forest green
aqua or turquoise – teal blue
pure sky blue – navy or royal blue
orchid – reddish purple
lilac or periwinkle blue – bluish purple
pink – wine

2. Use a contrasting color. It can create a focal point. Yellow or navy blue
can be worn with many colors.

3. Multi color beads that include a small amount of the clothing color. An
imperfect match will be less obvious.

4. The easiest solution is to use neutral color beads. Black, gray, white,
off white, brown, tan can be worn with any color.

Look for the color you need. Use our gemstone color index or bowse the Swarovski
Crystal, Glass, Seed Bead, Pearl , or Wood categories.

Necklace suggestions:
Neutral Colors that can be worn with any color clothes, simple styles, the most important
Black – onyx, black agate, hypersthene
Off white – fossil or coral
White – pearls, moonstone
Gray – hematite, agate
Brown – smoky quartz, pietersite, obsidian, jasper,or wood,
Crystal – quartz, Swarovski,

Short and Long Lengths
Lengths that are best for your low and high clothes necklines.
Necklace extender that will be longer than the inch afforded by adjustable clasps.
Matching bracelets or necklace sets that extend length

Dressy or Casual Styles
Faceted beads for sparkle
Plain beads for most occasions
Casual materials – wood

Your Favorite Colors
Simple single color necklaces
Take an inventory of your closet. Choose a few colors that can be worn with many of your clothes.
Gemstones are a good choice. The definition of gemstone says it all: beautiful, durable, valuable.

Yellow – citrine, amber, agate, calcite
Dark blue – lapis, sodalite, dumortierite, sapphire, spectrolite, iolite, teal apatite
Light blue – turquoise, aquamarine, chalcedony, apatite, hemimorphite, amazonite, blue lace agate, tanzanite, topaz
Green – peridot, jade, emerald, quartz, malachite, prehnite, serpentine, agate, jasper, green garnet, rhyolite, aventurine
Red – coral, garnet, ruby, jasper, agate
Orange – carnelian, sunstone
Purple – amethyst, lepidolite, sugilite
Pink – rhodochrosite, rose quartz, rhodonite,
Tourmaline, spinel, sapphire, fluorite, jasper, agate are available in many colors
These are only a few of the many beautiful gemstones that are available. They can be found in a wide range of colors and prices.

After you have acquired the basics, buy a few unusual items: multiple strands, large beads, stones with interesting patterns in them, unusual colors, attractive combinations of colors or materials. There are many beautiful designs that are truly works of art. Always choose a necklace that will look great on you. Make sure it can be worn with the type of clothes you have.

Earrings
Follow the same suggestions as for necklaces.

Basic silver and gold earrings are a must.

If you like to have earrings that match your necklace, buy them at the same time. The same kind of beads from a different source may not match. Natural materials or handmade beads are not exactly alike. Swarovski crystal is the exception. Genuine Swarovski with the same color name will usually match. The beads are machine made using precise quality control.

Bracelets
Do you wear bracelets that coordinate with other jewelry?
If you want a braceelt to match perfectly, follow the same suggestions as buying matching earrings.
Look for a bracelet that has a clasp identical to the necklace. You can attach them together to make a longer necklace.

Do you prefer to wear a bracelet without other jewelry?
Choose designs that will be comfortable.
Avoid beads or dangles that can catch on things or snag clothing.

Look for a clasp that will be secure on your moving arm. Some styles that fasten easily will also unfasten easily.

When choosing a bracelet length, notice the width of the beads. Large beads will take more space and sit farther from your arm than small beads. You will need a slightly longer bracelet.

Remember whenever you shop for jewelry. If you can’t or won’t wear it, even the most beautiful design is worthless. Choose practical designs that will look good on you.

Look for links to gemstones or colors at the bottom of any page.
Browse through the categories. Look for matching earrings and bracelets with the necklaces.

No two pieces are the same!